Taking the guesswork out of pharma pricing

When patents expire there’s the challenge of having diminishing revenues from your products. However, it doesn’t have to be that way, you can take steps to place your product in the generic marketplace successfully.

That’s where PROfesy gives you an edge. There’s no guesswork needed, you just tap into what has happened in the past to forecast tomorrow's generic prices.

You can get the analogues you need to understand how prices have changed in the past. You can see whether prices declined rapidly as generic players entered the market or declined more slowly due to other factors. You can assess the rate of decline in relation to different indications or different patient types.

You can also commission a statistical tool to model and predict how generic prices will change with time. This will allow you to adjust your market price as generic players change theirs and maximise your sales volume.

It makes the patent-to-generic transition relatively pain-free and gives you a statistical and scientific methodology at your fingertips to enable you to plan the generic launch phase with precision. You’ll be able to forecast the generic price accurately as the information you’ll be using is based on more than 120 recent patent expiries.

If you’d like more information give us a call on 01702 425125 or email us now.